Gen Z Partying and Boy Rooms

Hi!!! Welcome!! This is the a newsletters that has taken the IRL weekly trends briefing, and been transformed into the written word. All this information is a weekly digest of current news, trendy soundbites and sharp insights so that you can quit reading and still sound smart. Gathered from articles, newsletters, reports, and TikTok: It's like Blinkist for culture.

Algorithm References

Lots of algorithm references that I KNOW will interest you (promise)

• A glimpse into the lives of younger Gen Z with the TikTok Rizz Party - there is so much lore for this ‘trend’ to only been around for a week. Definitely worth checking it out, i suspect we’ll see an article or 10 on this in a week. Island Entertainment seem to get a wild amount of views per video which is a bit scary when you think of the average age of the people in the video.

• We somehow have another “Rachel” trending sound

• This video has over 255million views and people are confused why - unfortunately the creator is in Australia so won’t benefit from the TikTok creator fund :(

• Boy Room is an up and coming TikTok account/series where comedian, Rachel Coster, goes into boys’ rooms and offers funny commentary (thanks for the ref Val)

• The Glycine discourse and memes that is very IYKYK vibes (thanks for the ref Duncan)

• Gentrified Ice Cream shop memes are popping off (thanks Chloe!)- they feel similar to these Very specific Sydney memes

• Lots of corporate core references (thanks Dion). Which reminds me of the new Marc Jacobs and corporate vibes

These references are a bit broader and more discourse that’s been happening the past week:

• Anything to do with Jojo Siwa rn 

• Leo Skepi being fatphobic

• YoChi’s TikTok posts 

• Dr Miami’s social media manager quit 

• The demise of Kylie Cosmetics

Articles

Catalogue!!! explores the meaning of home

IKEA and Dazed have created a Zine that shines a spotlight on different, radical types of living - with a specific lens on young people. The Zine also highlights different creatives and other points of inspo.

Why Is Entertainment Defined By Genre When The Audience Is Not?

Audiences nowadays aren’t defined by genre, and have the flexibility to adapt to any genre they please. However other forms of entertainment haven’t kept up and are lagging behind. It’s a quick read, but a good read purely for this exact line - “Entertainment marketing often banks on a singular message for a monolithic audience” (which isn’t good)

Extra articles that are worth reading!

• Substack offers a renaissance - ew substack, but creators are finding a new hub for community and like-minded fashion fans, fueled, in part, by an active comments section that harkens back to the early days of blogs.

• Skincare Brands: Don’t Buy Our Stuff - Gen Alpha is freaking out skincare brands, as they’re buying products that shouldn’t be used on anything other than adult skin. Brands are having to change their marketing a bit, and there could possibly be investigations in the marketing for kids and tweens that could change the industry completely.

• EXPERIENTIALISM (thanks Marty)

• Are ‘fake ads’ helping or hindering the advertising industry? (thanks for the link Duncs)

• When Did Everyone Get So ‘Dysregulated’?

• Why the world cannot afford the rich

• Glimpse Brain Rot 

• Chinese Manufacturers, Meet American Shitposters

• What is really going on with Gen Alpha boys?

• Can Gaming Help Coachella Get Its Mojo Back?

Weekly Question

Thank you for getting this far. I look forward to hanging out with you all next week!

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Always was, always will be

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