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How to become a Letterbodx head and get 20% of puffers

Author

Izzy White
March 07, 2024

Hi!!! Welcome!! This is the a newsletters that has taken the IRL weekly trends briefing, and been transformed into the written word. All this information is a weekly digest of current news, trendy soundbites and sharp insights so that you can quit reading and still sound smart. Gathered from articles, newsletters, reports, and TikTok: It's like Blinkist for culture.

Scroll to the bottom for a special article recommendation from the sponsor of this newsletter! Marty Wirth ™ x Present Company

Algorithm References  

There has been quite a lot of algorithm references this week, and the key ones I want to call out are brands that are succeeding at messaging and communicating what their brand is all about.

GAP’s Seamless Campaign and e-commerce Approach

GAP’s recent campaign is a great example of nostalgia, being online and still feeling fresh. They have taken their recent campaign, and applied it to their e-commerce website - actually improving from the e-commerce experience as well as keeping their tone consistent.

@isaiah_southall

@gap and @Jungle really snapped on this. Dancers are so powerful!

North Face Racial Inclusion Course

It was recently announced that North Face will give customers a 20% discount if they simply complete a 1hour racial inclusion course - amazing, and definitely necessary because apparently a few white people are up in arms about this, yikes. Here is the link to the course! Let’s all do it!

@fortune

The North Face is aiming for further approval from Gen Z by offering customers 20% off if they take a racial inclusion course. #northface ... See more

The Future of Phone Cases

People are recreating a version of the Rhode phone case and I’m here for it. If Casetify can copy the suction phone cases, other people should make phone accessories that hold our lip products!!!

Articles

Another year, another Tarte influencer trip that has received a lot of backlash. The last trips that made headlines, the Miami trip racism, or the Dubai trip - the key frustration from the public is the idea that these trips are “tone-deaf.” It’s easy to agree with this sentiment, however, it’s not that simple. The Founder herself acknowledged that was that most brands spend millions of dollars on a single Super Bowl advertisement and other campaigns but it seems less overt and harder for the general public to calculate the costings and therefore more acceptable. It’s hard to not think that most people who are extremely angry about this are either jealous of the trip or are already chronically online and want to complain about something. Most brands and influencers are tone-deaf and out of touch, but these moments still increase engagement with the founder confirming that Tarte still sees an increase in sales after each trip. 

Why everyone you know is suddenly a Letterboxd head

Letterboxd is thriving as a platform and a brand - thanks to its solid positioning and its recent TikTok videos where they are asking celebrities about their top four films and are edited in a very satisfying way. These videos are great too, because even amongst the comments section people are discoursing what each celebrity is saying or boasting about coming across someone like Ayo Edebiri’s reviews. Letterboxd has been able to form communities by tapping into people’s desires to be a part of IYKYK culture, our obsession with movies and a continuous increase to track/optimise any of our behaviours. The platform has gone from 2 to 12 million members since 2020, and this article, clearly says that the core appeal of Letterboxd is that it’s casual, fun and low stakes - exactly what people are constantly yearning for. 

I have many articles that I suggest reading, that are relevant to everyone on this subscription list*! Here are a few as to not overwhelm 🫶🏻

*Please reach out to me if you want to know more of my thoughts as to why this is relevant to you

!!Weekly Question!!

What is your favourite app or website right now? Why? How did you come across it?

Thank you for getting this far. I look forward to hanging out with you all next week!

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